The Rise of The Facebook Messenger Bot : Here's why you should care.
In a bid to combine two blasts from the past: the telephone directory (the way we used to find people) with the Yellow Pages (the way we used to find businesses) Facebook opened the Messenger Platform to the global community of developers in April 2016
This was primarily aimed at increasing business - consumer interaction on Messenger.From banks, restaurants to your local dentist, bots now offer a wide variety of features and functionalities. They can respond with GIFs, audio, video, and other files that can help define a brand’s personality.
Over 2 Billion messages are sent and received between people and businesses each month and 53% of people say they are more likely to do business with a business they can message.
Source: Facebook data April 2017
Interested? Here's how you can use Chatbots for your business:
56% of people are more likely to shop with a business they can message directly.
1.To raise Awareness Get your business, product or service in front of more people. Facebook Messenger currently has more than 1.2 billion monthly active users. Messenger makes it's possible for you to access your customers where they are spending most of their time.
2.To Acquire Customers Through Facebook messenger, you can generate more business leads and turn your conversations into conversions.You can use Messenger to reach people at scale, then continue to talk with each of them individually. Whether they want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet their specific needs – and get closer to your business goals, one conversation at a time.
3.To Enable Transactions
Through Messenger, you can incorporate account linking and purchase flows to enable more transactions. Messenger bots can accept payments natively without sending users to an external website.
4.Provide Support Create a scalable, real-time customer service experience that feels personal.
Chatbots are the future of customer service.When applied successfully, chatbots not only cut on costs but also improve customer satisfaction.
Let's talk features,
The Discover tab
The discover tab makes it easy for people to find the businesses they care about in Messenger. This means that right from the home screen, people can find their recently used bots, popular experiences and a free-form search field which addresses one of the greatest challenges developers have been experiencing.
Bots can also be found by simply scanning QR codes using the Messenger camera.
Chat Extensions make the messenger experience 'inherently social' by enabling multiple people to chat with the same business at the same time. If you are excited to share the newest song you love, you can now add a bot directly in a group thread and share the conversation and experience with your friends.
M: The Facebook Virtual Assistant
M,which is powered by Artificial Intelligence recognizes when people are doing specific tasks and now makes suggestions in your conversations, offering up ways to make your life simpler.These include reminders or easy ways to make payments.
For instance, If you’re chatting with friends about what to grab for dinner, M may suggest placing an order. The whole experience can be completed in Messenger, including group ordering and payment. The more you use M, the more it will make relevant suggestions to you.
Multiple parametric QR codes
On messenger, businesses are now able to generate multiple parametric QR codes for one bot, offering their customers more choice. For example, to track where a code was scanned, or to apply a different QR code for each table at a restaurant. This also gives people the potential to scan via the camera instead of the QR scanner feature.