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Why are CRM systems useful for non-profits?

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Customer Relationships are vital to all businesses. How you handle them, determines whether you will get the most out of them or waste them. This is why every business needs the right tools to help nurture those relationships. One essential tool is the CRM system.

**Do nonprofits operate like businesses? **

Although nonprofits are non-business entities, they have similarities with businesses because they raise revenue. Their business models may differ from mainstream businesses in that they rely on donor funding and are focused on benefiting the community without the purpose of making profits.

Nonprofits like mainstream businesses are constantly in touch with their donors, who are the equivalent of customers or investors. They may also be in contact with their volunteers. Sometimes reaching the donors or volunteers can be a repetitive lengthy process that may leave crucial contacts out. To mitigate this risk, nonprofits need to invest in a good CRM system.

What is a CRM system?

CRM is an acronym for Customer Relationship Management system. CRMs help businesses achieve their goals and hence drive revenue. Different types of businesses have different needs, from the collection of leads to communication with their customers.

CRM systems help businesses simplify different tasks that would otherwise take up unnecessary time, allowing them to operate efficiently. For example, there are CRM systems that allow businesses to respond to their customers on one platform, enabling them to be on top of their game when it comes to customer engagement. Other CRM’s enable businesses to track their leads or customers, helping them to do follow-ups on time, with the goal of converting the lead to an actual sale.

Ongair is a customer support CRM system that enables you to communicate with your customers through various social media platforms. The platforms currently supported by Ongair are Facebook Messenger, WhatsApp, Telegram, WeChat, Viber and SMS through Africa’s Talking.

Which CRM functions do nonprofits need?

Nonprofits just like profit-making businesses need CRM systems. They need to capture notes and communications between employees and their prospective donors or active donors. This helps in continuity when the same communication, is handled by a different employee. You don’t have to start from scratch every time. If you have interacted with any business before and experienced a break in communication the next time you got in touch, you know very well how it can be annoying. We are not in the business of annoying customers with bad user experience, or are we?

Some CRM systems help in recording all financial transactions. Donors appreciate a transparent system where they get constant or on-demand statements. CRM systems can aggregate these reports and generate them if need be.

CRMs enable proper timing of follow-ups with prospects, to close on their donations to your nonprofit. If for example, a donor has committed to giving on a set date, it would be easy to segment your donors according to the dates of the month or year when they committed to making their donation so that you contact each donor in your pipeline.

One important incentive for having a CRM system is general reporting. It is easy to pull out reports from every touchpoint with your donors when everything is in a central place.

You can try out Ongair CRM, which enables you to interact with your donors where they are. Ongair is integrated with social functions like WhatsApp, Telegram, WeChat, Facebook Messenger and SMS through Africa’s Talking. Create a free account on this link and contact our customer care agents on hello@ongair.com to discuss the tailor-made packages for your nonprofit.